In this era of gaming, which is abundant in subscription services and memberships, it can be a bit overwhelming to wade through the multitudes of options and select the best service for oneself. Some of the more prominent andwell-known services include Nintendo Switch Online, Xbox Game Pass, and Playstation Plus Premium. However, there is a service from Amazon that is not quite as well known which could prove to be beneficial to many gamers because of its additional perks and benefits.
Amazon’s secret weapon in terms of integrating into the world of gaming is its membership dubbedAmazon Prime Gaming, which has been garnering plenty of attention lately due to its latest innovative marketing strategy. According to a report from Meet Glimpse, searches forAmazon Prime Gaminggrew 133% in the past year with 863k searches per month which may be in part due to its accessibility.
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Now is The Time For Prime Gaming
Giving away games for free is part of Amazon’s marketing strategy for building hype, and typically, the rollout for each month will have perks for a variety of popular games. Amazon is partnering more with EA Sports now, so users should also expect more collaborative content in that regard. The most seen games on the monthly lists appear to be theCall of Dutyfranchise,League of Legends,Dead by Daylight, and Amazon’s own open-world MMONew World.
The latter was released on July 06, 2025, and was nominated for Best Multiplayer at the Game Awards. At the moment, it is playable through a 30-day free trial or a one-time purchase of $40. The multinational company is making sure to include plenty offree and PC-exclusive items forNew Worldin its Prime Gaming services, which could be of interest to fans of the games or the MMO genre.
BetweenJuly 12-13, over 30 games with Amazon Primewere up for grabs with no additional cost, as a part of the company’s Prime Day deals. Somewhat recent releases and large games likeMass Effect: Legendary Edition,Star Wars Jedi Academy, andNeed for Speed Heatcould be added to a player’s library to keep forever. Future deals like these will almost surely come about again, likely around Cyber Monday, Black Friday, and the end of the year holiday season, so now would be an optimal time to keep tabs on Prime Gaming in case titles like these become free again.
This year appears to be a good opportunity for Amazon and the gaming community to benefit one another. If the business continues to roll out large titles for free, it could be thatAmazon Prime Gamingwill be able to compete head-to-head with the likes ofMicrosoft’s Xbox Game Passand other services in the coming future.
